Downtown is the historic and cultural core of the city. Main Street draws significant foot traffic year-round from locals, students, and a robust tourist economy. Mixed-use development has accelerated, with new retail, restaurant, and office product alongside older, character-filled buildings. Demand is high and vacancy is low, but entry prices reflect it. Best suited for investors focused on strong-traffic retail, food and beverage, and hospitality. The city's updated UDC opens the door to higher-density development in the downtown core.